Whitepapers & Case Studies

 

Whitepaper for Mining Social Media for insights in Pharma
Mining Social Media for insights in Pharma

Social Media offers patients, physicians and caregivers to share their spontaneous comments and thoughts on a wide variety of topics - symptoms, treatment history, medications as they seek information, share advice with other participants.

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Whitepaper for Effective Sales Force Competency Management
Effective Sales Force Competency Management

In today’s highly competitive selling environment, it is no longer sufficient to generate SF efficiencies and SF performance through quota setting and performance incentives alone.

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